Privacy Policy
Last updated: May 23, 2026
TallyO is a cloud-based financial dashboard for freelancers, gig workers, and independent contractors, available at tallyo.cloud. We take your privacy seriously and want to be upfront about what data we collect, how we use it, and what rights you have.
What We Collect
When you create an account and use TallyO, we collect the following information:
- Your email address and password (password is securely hashed — we never store it in plain text)
- Income and expense records you enter, including amounts, categories, and descriptions
- Invoice data, including client details, line items, and payment status
- Receipt images and files you upload
- Mileage tracking data, including trip distances and purposes
- Tax settings and preferences, such as filing status and estimated tax rates
If you use our free Hourly Rate Calculator and submit your email address, we collect: your email address, the platform you selected, and the calculated results (estimated hourly rate, tax bill, and take-home). This data is used to send you the requested deduction checklist and follow-up educational emails about gig worker finances.
When you sign up for a TallyO account, if you arrived from an advertising link (for example, from a Meta or Google ad), we capture the click identifiers and campaign parameters present in your URL (such as fbclid, utm_source, utm_campaign) and store them on your account record. This lets us measure which marketing channels actually bring in new users so we can spend wisely. These identifiers are not shared with third parties beyond what is described below.
What We Don't Collect
We never ask for or store:
- Bank account credentials or login information
- Social Security numbers (SSNs)
- Credit card or debit card numbers (Stripe securely handles all payment processing)
Your sensitive financial credentials stay with you. TallyO only works with the data you manually enter.
How Your Data Is Stored
Your data is stored in the cloud using Supabase, a secure platform with servers in the United States. All data is encrypted at rest and in transit. Your password is cryptographically hashed before storage. We use standard security practices to protect your information, but no system is 100% bulletproof — we do our best to keep your data safe.
Our servers also keep short-lived operational logs of requests — the endpoint you accessed, your user ID, and any errors the server encountered — so we can debug problems and detect abuse. These logs never contain passwords, payment card details, the contents of your financial records, or raw email addresses (email values are hashed before being logged). Operational logs are retained for up to 30 days and then rotated out.
Third-Party Services
We use the following third-party services to operate TallyO:
- Supabase — Cloud database and authentication. Your account data and financial records are stored here.
- Hostinger — Web hosting and email services (hello@tallyo.cloud).
- Meta (Facebook) advertising platform — We use this in two ways: (1) the Meta Pixel runs on our landing page and marketing pages to understand how visitors find and interact with us, and (2) when a meaningful conversion happens — such as starting a free trial or completing a purchase — our server sends a corresponding event to Meta's Conversions API so we can measure ad effectiveness. The server-side events include a hashed (one-way) version of your email address along with the type of event and a transaction reference; we never send raw financial transaction data, the contents of your records, or your password. These events are used solely for advertising attribution and reporting. The Meta Pixel does not track your activity within the app dashboard.
- Google Analytics — Website traffic analytics to help us understand how people use our site.
- Stripe — Payment processing for TallyO subscriptions. When you subscribe, Stripe securely handles your payment information. We never store your card details directly.
We do not sell, rent, or share your personal financial data with any third parties. The services listed above only receive the minimum data necessary to perform their functions.
Cookies and Tracking
We use cookies for the following purposes:
- Authentication — Session cookies to keep you logged in while you use TallyO.
- Analytics — Meta Pixel and Google Analytics use cookies on our landing page to help us understand traffic sources and visitor behavior.
You can disable analytics cookies in your browser settings. Authentication cookies are required for the app to function.
Email Communications
When you sign up for TallyO, you will receive:
- A welcome email confirming your account
- A password reset email when you request one (sent only if you initiate the request from the sign-in page)
- Monthly feedback emails asking about your experience (you can unsubscribe at any time)
- Important service announcements, such as changes to terms or pricing
If you submit your email via our free calculator, you will receive: the deduction checklist you requested, and a short series of follow-up emails with tax tips for gig workers. You can unsubscribe from these at any time.
We will never send you spam or share your email address with third-party marketers.
Your Rights
You have the right to:
- Export all of your data at any time
- Request deletion of your account and all associated data
- Know what data we hold about you
- Opt out of non-essential email communications
- Request correction of inaccurate data
If you want to exercise any of these rights, email us and we'll take care of it promptly.
Data Retention and Deletion
We retain your data for as long as your account is active. If you delete your account, all of your personal data and financial records are permanently removed from our systems within 30 days. We may retain anonymized, aggregated data (such as total user counts) that cannot be linked back to you. Inactive accounts may be deleted after 12 months of inactivity, following email notice.
Contact Us
If you have any questions about this privacy policy or your data, reach out to us at: